Visual merchandising is an Very important aspect of store design that can have a significant impact on a customer's shopping experience. Which is why our leading visual merchandising agency, The Concept Co. are the eight key factors to consider when designing a store: the layout, lighting, colour scheme, signage, product placement, displays, fixtures, and overall atmosphere. Retailers can create a visually appealing and inviting space that encourages customers to explore and make purchases by carefully considering each of these elements. The Concept Co.